The term curated links, which is also called niche edits, refers to any link which gets added (or edited into) a page that exists and is indexed and cached by the Google search engine. These types of links are white hat, meaning they won’t get anyone in trouble. They are also sturdy and add actual SEO value.
Why Is This Link Building Tactic Powerful?
People love niche edits because they don’t get penalties, and the links are on-topic and instantly available.
Avoiding penalties is a primary goal of any link builder.
When penalties arrive, they are severe enough to cause business closure. That’s the type of mistake that nobody can deal with, so the risk cannot happen. That’s why SEOs who work for clients are always looking for safe ways to build links that won’t cause trouble, and that will persist for years.
SEOs also love the fact that curated links are on-topic. They’re “perfect links” that are about a precise topic. That gives them extra link juice, which is always welcome. Websites don’t need too many general or off-topic links. That looks a bit inflated, whereas one in the middle of a topically relevant blog post is worth its weight in gold.
Even better, these links don’t need to come down soon. There’s no reason the blogger will have to update the page. If your page doesn’t change, then the link will be a bounty for the audience. Hopefully, the page also generates a lot of traffic. In that case, the backlink could become one of the most valuable ones for the whole domain.
The first stage of getting great results from this method is to identify possible opportunities. Primarily, a searcher must scour the web for the sites that match essential criteria like the topic of the page. Most people who engage build the links for any period use tools to streamline the process. These programs will perform the search and send a canned outreach email.
Keep It as Natural as Possible
Although most people consider this tactic to be white hat, some disagree. They caution that the link must still make sense from an editorial perspective, or it could veer into spam territory. They argue that Google is intelligent enough to deduce intent and might whack a site that attempts the trick. Either way, it does make sense to follow best practices.
Ask a few pertinent questions. Does the link make sense, most of all, for the end-user? If you can honestly answer that question in the affirmative, then it’s probably suitable for everyone. As long as you’re making the web a better place, what harm can it cause?
Still, as usual, less is more when it comes to building links. One or two robust, on-topic backlinks should be enough to fuel a consistent rise. Be careful not to overshoot. That’s where the trouble comes in play. Always stay on the side of having too few links, because stepping over the line means getting slapped!
Figuring out where the line is is not many, and straightforward SEOs struggle. Professionals have to be careful because penalties will stop any clients from using their services. They need to use precise strategies that are helpful. Otherwise, the entire process becomes taking one step forward and then reversing course.
A Systematic Approach to Link Building Makes Sense
Methodical link building is the process of systematically measuring the results of every action. It’s a data-driven approach to SEO that allows companies to adjust their backlink profiles without the risk of penalties incrementally.
Curated links are amazing tools because the SEO retains control over them. The web page is a known factor, with verifiable SEO value. That removes a lot of the guesswork that goes into a successful campaign.
Backlink building requires careful use of monitoring and reporting tools. It’s essential to understand the total number of them and the domains that refer to each of them. Without that knowledge, it’s impossible to do a proper job of competitive analysis.
There’s no reason to try to get more backlinks than primary competitors. Doing so may satisfy the ego, but it won’t do much to help with rankings. It may even be damaging because of a potential penalty. Checking out reports of the competition will paint a precise picture of where their strength lies. If you find that there’s not a lot of need to build a significant number of links, then you can focus on quality only.
High-Quality Backlinks Are the Difference
Curated links will end up being near the top of the list in terms of the quality they provide. They’re on aged and cached pages, which means that Google already thinks enough of them to include them in their index. That means the link will likely count positively for the page on your website.
You won’t find any guarantees in the world of SEO, but niche edits are a standard for a reason. They are less likely to cause issues than other, more aggressive tactics. Webmasters and SEOs have been learning over the years to not push the envelope too hard for permanent domains. The tricks that once were in fashion, no longer have the same appeal.
Matching content is the crucial detail for success this way. There’s no reason at all that an off-topic would link to yours. Use logic and only go after the pages that related closely. Otherwise, the method can get criticism for being irrelevant. When both pages relate closely, no one can argue that the link is wrong or unearned!
If the page would naturally link to yours, then there’s no harm in looking for an edit. The broken links on the page surely add no value. They’re not suitable for visitors or spiders. That’s why suggesting an update is a responsible thing to do. It’s beneficial for everyone and will make the website better.
Watch for Ranking Changes
If you do a small curated links campaign, it will be easy to track the results. Keep a note of the few pages that give links and what dates it happens. That way, you can use your monitoring tools to look for changes. If rankings start to move, you’ll be able to conclude the nature of the movements.
Positive gains mean the curated links have their impact. The page is rising, and more searchers are coming in each day because of the effort. If that’s the case, it will be the reason to proceed in the same fashion. If something terrible happens, you may want to halt the campaign. You’ll need to follow the rules you have in place for such an occurrence.
Either way, it should become evident which linking techniques help. Many experts stick with this one because they have seen the results for their clients. Others may not have had as much luck and don’t want any part of it. What matters most is if niche edits work for your business. If they do, they’re a reliable way to build consistent rankings.
Never give up on link building. It takes a while to see the payoff, but it’s the best strategy overall for achieving excellent SEO results.