It’s 2019, and it’s not always obvious which backlinks are best for SEO. The algorithms of the primary search engines keep evolving, and with them, so does the need for tactics. It’s not enough to use age-old SEO tactics just because they used to work. It’s now a matter of research and implementation to discover which strategies are paying off.
With SEO, it’s worth considering two outcomes. What happens if the link is toxic and results in a penalty? What is the definite potential if it helps with gains? Consider both of those ideas before crafting any link building campaign. The trouble is, no one knows precisely when a link penalty will arrive or what will trigger it in the first place. However, experience teaches all SEOs to avoid doing too much of a good thing.
Guest Posts Are Still a Reliable Option
Guests posts are not without controversy, but they still perform admirably for many. The concept behind guest posting is straightforward enough. Find a topically related blog and make a post for them. They publish it and include a link back to your website.
The good thing about this tactic is there is no shortage of blogs out there. You can contact as many as needed to create the type of backlink profile you require. It’s a time-consuming process, naturally, so calculate that into the costs.
One warning worth mentioning is that it pays to be selective. Although many blogs accept guest posts, they may not have the traffic characteristics necessary to make a difference. There’s no point in spraying blog posts to random sites. Instead, focus on crafting top quality posts that will get seen on sites with high visibility. That way, they’ll bring traffic as well as transferring SEO juice.
Private Blog Networks Provide Control
Private Blog Networks never go out of fashion. The concept has been around for years, although it’s evolving a bit in recent years. Primarily, organizations manage a network of sites that they control. They’re able to insert links when necessary into whatever pages they choose.
For SEO purposes, these kinds of PBN links are crucial because they’re permanent, and they have the right anchor text. The downside is that they may get penalties if Google thinks they’re manipulative. The trick is to maintain one for years without raising the suspicions of competitors. Suffice it to say, with high enough stakes on the line; many do it.
Keep in mind; this strategy requires a budget with deep pockets. It’s not for the weak of heart or those who are timid with the pocketbook. However, it’s one way to ensure that relevant links stay there and give a rankings boost. Lacking that control can result in a quick demotion due to link loss.
Use Outreach for Curated Link & Broken Link Building
Reaching out directly to bloggers and webmasters to get links is another simplified approach. There are millions of websites online, many of which are indexed and cached by Google. Having a webmaster add a link to one such page can provide a robust backlink.
The process of outreach refers to the act of contacting the site. It can be through email, a social network, or the contact form. The idea is to ask the webmaster to link to your page from one of theirs. It’s generally a good idea to find a page with a broken link and then recommend a new one.
SEOs use this curated link approach of targeting precise pages that have broken links. Then they contact the webmasters and see if they’re interested in updating their relationships to new ones that include the SEOs, clients. It’s a legitimate way to acquire more relevant backlinks.
Ahrefs did a great video on it:
Build Relationships for Long Term Business Success
Why ignore a fundamental fact about business? It’s mostly a process of building relationships that will get sales in the long run. Customers buy because they like something about a company and feel they can trust the products. That doesn’t happen overnight. The same holds for websites. If the webmaster or responsible party is willing to get out there and build up connections, great things happen.
Many links between websites exist because of the relationships between the two organizations. It could be a vendor or distributor agreement or something else. What matters is, relationship building is another way to increase incoming links.
Sometimes it’s a bad idea to overthink about the results. It’s wiser to focus on the process that gets sites accessible. One such way is to create a resource that’s likely to generate references. One example is a free font website.
The owners of websites where free fonts are available to download shouldn’t have to spend too much time building links. Once the word gets out that they exist, people will spread the links in blog posts and forums. Unfortunately, most business websites don’t offer any free downloadable resources. They won’t just get a ton of references naturally, so they employ others to help build the framework.
Either way, you look at, getting backlinks always requires a significant investment of time, cash, or both. Either the site you build is so useful that people will spontaneously refer to it, or you’ll need to pay for advertising that gets people to look. Even building up pages will require a lot of work and time. Creating content is not a quick job, and the work has to be of the highest quality. It’s fair to say, the first thing any severe link builder needs to do is determine a budget.
Determine a Budget
All link building campaigns will require an expenditure of cash. Even something like curated links will use an outreach tool which will have a subscription cost. Also, don’t neglect to count your time. At the very least, every hour you work on a project has an opportunity cost. It all adds up, so keep a keen eye on the amounts.
That’s why it’s a smart policy to record all your activity. That way, you’ll always have a precise idea of how much the “real costs” of the effort are, including your pay. Many people don’t do this when they build links, so they may think of the process as being less expensive than it is for most.
A budget of time is worth mentioning. SEO is not for the impatient because every process takes a considerable amount of time. There are no fast methods to improve rankings because the search engines have to do their part. SEOs can’t speak for how long it will take Google to crawl or count any link. All they can do is follow proven practices and then monitor everything carefully until the changes arrive.
SEO is worth the effort because the traffic converts. Anyone who has been paying for ads in the past few years understands how crucial that is for success. SEO results are beneficial, and that’s the reason there’s so much competition to get to the top. It’s a game worth playing, especially for the long-term winners.
Avoid penalties and move ahead in increments. That’s a slow but steady plan that works for companies all over the web. It’s not glamorous, but the sales increase is undoubtedly exciting!