The term curated links, which is also called niche edits, refers to any link which gets added (or edited into) a page that exists and is indexed and cached by the Google search engine. These types of links are white hat, meaning they won’t get anyone in trouble. They are also sturdy and add actual SEO value.
Why Is This Link Building Tactic Powerful?
People love niche edits because they don’t get penalties, and the links are on-topic and instantly available.
Avoiding penalties is a primary goal of any link builder.
When penalties arrive, they are severe enough to cause business closure. That’s the type of mistake that nobody can deal with, so the risk cannot happen. That’s why SEOs who work for clients are always looking for safe ways to build links that won’t cause trouble, and that will persist for years.
SEOs also love the fact that curated links are on-topic. They’re “perfect links” that are about a precise topic. That gives them extra link juice, which is always welcome. Websites don’t need too many general or off-topic links. That looks a bit inflated, whereas one in the middle of a topically relevant blog post is worth its weight in gold.
Even better, these links don’t need to come down soon. There’s no reason the blogger will have to update the page. If your page doesn’t change, then the link will be a bounty for the audience. Hopefully, the page also generates a lot of traffic. In that case, the backlink could become one of the most valuable ones for the whole domain.
The first stage of getting great results from this method is to identify possible opportunities. Primarily, a searcher must scour the web for the sites that match essential criteria like the topic of the page. Most people who engage build the links for any period use tools to streamline the process. These programs will perform the search and send a canned outreach email.
Keep It as Natural as Possible
Although most people consider this tactic to be white hat, some disagree. They caution that the link must still make sense from an editorial perspective, or it could veer into spam territory. They argue that Google is intelligent enough to deduce intent and might whack a site that attempts the trick. Either way, it does make sense to follow best practices.
Ask a few pertinent questions. Does the link make sense, most of all, for the end-user? If you can honestly answer that question in the affirmative, then it’s probably suitable for everyone. As long as you’re making the web a better place, what harm can it cause?
Still, as usual, less is more when it comes to building links. One or two robust, on-topic backlinks should be enough to fuel a consistent rise. Be careful not to overshoot. That’s where the trouble comes in play. Always stay on the side of having too few links, because stepping over the line means getting slapped!
Figuring out where the line is is not many, and straightforward SEOs struggle. Professionals have to be careful because penalties will stop any clients from using their services. They need to use precise strategies that are helpful. Otherwise, the entire process becomes taking one step forward and then reversing course.
A Systematic Approach to Link Building Makes Sense
Methodical link building is the process of systematically measuring the results of every action. It’s a data-driven approach to SEO that allows companies to adjust their backlink profiles without the risk of penalties incrementally.
Curated links are amazing tools because the SEO retains control over them. The web page is a known factor, with verifiable SEO value. That removes a lot of the guesswork that goes into a successful campaign.
Backlink building requires careful use of monitoring and reporting tools. It’s essential to understand the total number of them and the domains that refer to each of them. Without that knowledge, it’s impossible to do a proper job of competitive analysis.
There’s no reason to try to get more backlinks than primary competitors. Doing so may satisfy the ego, but it won’t do much to help with rankings. It may even be damaging because of a potential penalty. Checking out reports of the competition will paint a precise picture of where their strength lies. If you find that there’s not a lot of need to build a significant number of links, then you can focus on quality only.
High-Quality Backlinks Are the Difference
Curated links will end up being near the top of the list in terms of the quality they provide. They’re on aged and cached pages, which means that Google already thinks enough of them to include them in their index. That means the link will likely count positively for the page on your website.
You won’t find any guarantees in the world of SEO, but niche edits are a standard for a reason. They are less likely to cause issues than other, more aggressive tactics. Webmasters and SEOs have been learning over the years to not push the envelope too hard for permanent domains. The tricks that once were in fashion, no longer have the same appeal.
Matching content is the crucial detail for success this way. There’s no reason at all that an off-topic would link to yours. Use logic and only go after the pages that related closely. Otherwise, the method can get criticism for being irrelevant. When both pages relate closely, no one can argue that the link is wrong or unearned!
If the page would naturally link to yours, then there’s no harm in looking for an edit. The broken links on the page surely add no value. They’re not suitable for visitors or spiders. That’s why suggesting an update is a responsible thing to do. It’s beneficial for everyone and will make the website better.
Watch for Ranking Changes
If you do a small curated links campaign, it will be easy to track the results. Keep a note of the few pages that give links and what dates it happens. That way, you can use your monitoring tools to look for changes. If rankings start to move, you’ll be able to conclude the nature of the movements.
Positive gains mean the curated links have their impact. The page is rising, and more searchers are coming in each day because of the effort. If that’s the case, it will be the reason to proceed in the same fashion. If something terrible happens, you may want to halt the campaign. You’ll need to follow the rules you have in place for such an occurrence.
Either way, it should become evident which linking techniques help. Many experts stick with this one because they have seen the results for their clients. Others may not have had as much luck and don’t want any part of it. What matters most is if niche edits work for your business. If they do, they’re a reliable way to build consistent rankings.
Never give up on link building. It takes a while to see the payoff, but it’s the best strategy overall for achieving excellent SEO results.
It’s 2019, and it’s not always obvious which backlinks are best for SEO. The algorithms of the primary search engines keep evolving, and with them, so does the need for tactics. It’s not enough to use age-old SEO tactics just because they used to work. It’s now a matter of research and implementation to discover which strategies are paying off.
With SEO, it’s worth considering two outcomes. What happens if the link is toxic and results in a penalty? What is the definite potential if it helps with gains? Consider both of those ideas before crafting any link building campaign. The trouble is, no one knows precisely when a link penalty will arrive or what will trigger it in the first place. However, experience teaches all SEOs to avoid doing too much of a good thing.
Guest Posts Are Still a Reliable Option
Guests posts are not without controversy, but they still perform admirably for many. The concept behind guest posting is straightforward enough. Find a topically related blog and make a post for them. They publish it and include a link back to your website.
The good thing about this tactic is there is no shortage of blogs out there. You can contact as many as needed to create the type of backlink profile you require. It’s a time-consuming process, naturally, so calculate that into the costs.
One warning worth mentioning is that it pays to be selective. Although many blogs accept guest posts, they may not have the traffic characteristics necessary to make a difference. There’s no point in spraying blog posts to random sites. Instead, focus on crafting top quality posts that will get seen on sites with high visibility. That way, they’ll bring traffic as well as transferring SEO juice.
Private Blog Networks Provide Control
Private Blog Networks never go out of fashion. The concept has been around for years, although it’s evolving a bit in recent years. Primarily, organizations manage a network of sites that they control. They’re able to insert links when necessary into whatever pages they choose.
For SEO purposes, these kinds of PBN links are crucial because they’re permanent, and they have the right anchor text. The downside is that they may get penalties if Google thinks they’re manipulative. The trick is to maintain one for years without raising the suspicions of competitors. Suffice it to say, with high enough stakes on the line; many do it.
Keep in mind; this strategy requires a budget with deep pockets. It’s not for the weak of heart or those who are timid with the pocketbook. However, it’s one way to ensure that relevant links stay there and give a rankings boost. Lacking that control can result in a quick demotion due to link loss.
Use Outreach for Curated Link & Broken Link Building
Reaching out directly to bloggers and webmasters to get links is another simplified approach. There are millions of websites online, many of which are indexed and cached by Google. Having a webmaster add a link to one such page can provide a robust backlink.
The process of outreach refers to the act of contacting the site. It can be through email, a social network, or the contact form. The idea is to ask the webmaster to link to your page from one of theirs. It’s generally a good idea to find a page with a broken link and then recommend a new one.
SEOs use this curated link approach of targeting precise pages that have broken links. Then they contact the webmasters and see if they’re interested in updating their relationships to new ones that include the SEOs, clients. It’s a legitimate way to acquire more relevant backlinks.
Ahrefs did a great video on it:
Build Relationships for Long Term Business Success
Why ignore a fundamental fact about business? It’s mostly a process of building relationships that will get sales in the long run. Customers buy because they like something about a company and feel they can trust the products. That doesn’t happen overnight. The same holds for websites. If the webmaster or responsible party is willing to get out there and build up connections, great things happen.
Many links between websites exist because of the relationships between the two organizations. It could be a vendor or distributor agreement or something else. What matters is, relationship building is another way to increase incoming links.
Sometimes it’s a bad idea to overthink about the results. It’s wiser to focus on the process that gets sites accessible. One such way is to create a resource that’s likely to generate references. One example is a free font website.
The owners of websites where free fonts are available to download shouldn’t have to spend too much time building links. Once the word gets out that they exist, people will spread the links in blog posts and forums. Unfortunately, most business websites don’t offer any free downloadable resources. They won’t just get a ton of references naturally, so they employ others to help build the framework.
Either way, you look at, getting backlinks always requires a significant investment of time, cash, or both. Either the site you build is so useful that people will spontaneously refer to it, or you’ll need to pay for advertising that gets people to look. Even building up pages will require a lot of work and time. Creating content is not a quick job, and the work has to be of the highest quality. It’s fair to say, the first thing any severe link builder needs to do is determine a budget.
Determine a Budget
All link building campaigns will require an expenditure of cash. Even something like curated links will use an outreach tool which will have a subscription cost. Also, don’t neglect to count your time. At the very least, every hour you work on a project has an opportunity cost. It all adds up, so keep a keen eye on the amounts.
That’s why it’s a smart policy to record all your activity. That way, you’ll always have a precise idea of how much the “real costs” of the effort are, including your pay. Many people don’t do this when they build links, so they may think of the process as being less expensive than it is for most.
A budget of time is worth mentioning. SEO is not for the impatient because every process takes a considerable amount of time. There are no fast methods to improve rankings because the search engines have to do their part. SEOs can’t speak for how long it will take Google to crawl or count any link. All they can do is follow proven practices and then monitor everything carefully until the changes arrive.
SEO is worth the effort because the traffic converts. Anyone who has been paying for ads in the past few years understands how crucial that is for success. SEO results are beneficial, and that’s the reason there’s so much competition to get to the top. It’s a game worth playing, especially for the long-term winners.
Avoid penalties and move ahead in increments. That’s a slow but steady plan that works for companies all over the web. It’s not glamorous, but the sales increase is undoubtedly exciting!
When it comes to people who are looking for a get-rich-quick opportunity, the crypto market has become such an attractive market. For one, it has highly volatile digital currencies that can lose a significant amount of its value in just a short period of time. In fact, it can swing by 20% in just a matter of hours.
However, many are still hopeful that Bitcoin makes it to the mainstream this year. A lot of people are still hoping that the SEC will approve a Bitcoin ETF. The reality is that it is easier said than done. You will need to make sure that you have all the necessary regulations at play before you can have a Bitcoin ETF. A lot of crypto enthusiasts today think that a Bitcoin ETF could potentially lead towards the adoption of crypto since institutions will have an easier time investing in the asset class. But of course, there are hesitations.
One of the biggest hesitations by the US Securities and Exchange Commission is the fact that the market is prone to market manipulation. Pump and dump schemes are quite common. And because of the anonymity that it offers, a lot of regulators are hesitant to have a Bitcoin ETF approved. Surveillance tools are needed in order to make the agency trust the market.